By Kim Morrison

June 15, 2021

Here are some ideas to help you build your database and, if you’ve approached it the right way, start to convert prospects into customers:


Talon is a Long Island NY based data processing & lettershop service provider


How much is your business worth?

To look at it from an accounting point of view, past profitability and asset values are the starting points. But it is often intangible factors, such as key business relationships, which provide the most value.

Underlying that is your customer database and hopefully one that is delivering consistent results for you! Your database should make you money every time you communicate with it and you need to look at how you build your list and then use it.

I’ll avoid the obvious cliché that size matters! Anyone can have a big list and still have no customers. There are loads of commercially available lists that you can buy though personally I would warn against doing that.

A small list of buyers interested in your business is hugely preferable to a massive list of unqualified cold prospects. This goes back to your marketing and social media strategy and knowing and understanding who your ideal prospective customer is …. your customer avatar. So start with a small list of the right people and build it up as you go along.

Here are four great ways to sign people up to your website and to build your database list:

1. Sidebar Subscription Boxes (one on every page) offering great value – free information that helps them or discount codes

2. Squeeze pages: tantalize people with great value offers “just behind the door”

3. Pop Up Windows: done at the right time with a good and a thought through headline/reason to act (use Google Analytics to find out how long and where people are on your site)

4. Contact Us: make it interesting, personal and different

The Social Media fraternity are very fond of running free (and informative) webinars on different topics of their expertise. They build their database with the free useful session and then usually, but not always, pitch their linked product offer at the end. As they have just demonstrated their expertise on the webinar you feel confident that they ‘know their stuff’ and so are likely to purchase if you want to know more.

These ideas will all help you to build your database and, if you’ve approached it the right way, start to convert prospects into customers and keep them as loyal customers.

Just remember – the money is in the list and knowing that every time you send out a campaign you will make money is a very powerful feeling!



Need help with your marketing or direct mail?   To learn more about our services, or discuss your direct mail needs, here’s our home-page link and contact information:



Talon Services Include: Direct Mail Services, Long Island New York, Personalized Letters, Laser personalization, NCOA services, mailing lists, mailing list cleanup, Address Correction, Merge Purge, Duplicate Eliminations, Mailing Services, Presort, Direct Marketing data processing, Postage Savings